Royal Horticultural Society has announced it is growing its licensing team with the appointment of new licensing assistant Liz Judson.
The charity, which now works with over 60 licensees has cited their licensed ranges swift growth as reasons for the hire. As RHS licensing assistant, Judson will be a key contact for all licensees and licensing-based enquiries.
Her duties will include supporting the team by managing the charity’s day-to-day relationships with its licensees and dealing with licensing-based queries, approvals, royalties, special offers and more.
Judson joins the RHS from a market research background with a number of major companies including BT, Maru-EDR and Virgin Media. She has a strong administrative background and over 25 years’ experience in blue-chip companies, including setting up a market insights function from scratch. She is now taking these skills to a brand that will benefit enormously from her understanding of markets and administration as its popularity grows.
RHS re-invented its licensing division in 2015 with the introduction of a comprehensive style guide.
“The continuing growth of the RHS licensing campaign has made it essential that we boost our team with a skilled and experienced appointee who shares our commitment to gardens and gardening," Cathy Snow, RHS licensing manager. "Liz Judson is a marvellous addition to the team at a crucial time for the programme and will help us enormously to respond to our licensees quickly and efficiently.”