21-year industry veteran, Richard Woolf has taken on a new challenge as international licensing director at Withit.
In the newly created role, Woolf is responsible for developing and coordinating Withit's licensing strategy in the UK, while he will also work closely with appointed agents across the world.
In addition, he will look to expand the business into other territories.
"I am very excited to be joining Withit and I look forward to building on its licensing success and further extend its reach into other territories and new areas of business," said Woolf.
During his 21 years in the industry, Woolf has held positions at Warner Bros Consumer Products, 4Kids Entertainment and Jetix Consumer Products. He was most recently director of licensing at Target Entertainment.