River Island teams with The Smiley Company

High Street fashion retailer to launch exclusive t-shirt design in all stores.
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Next month will see the launch of The Smiley Factory's first exclusively designed t-shirt for High Street fashion chain, River Island.

The first piece to be released will be a black jersey tee for men, with distressed gold foil print of the original Smiley logo. It will be priced at £20 and will be available across all River Island's top stores in the UK.

"I am very honoured to work with River Island," said Steven Ballard, fashion global sales and brand development director at The Smiley Factory, which is Smiley's in-house fashion division. "I consider River Island to be the benchmark in the UK High Street fashion industry and a very trendy environment to be part of.

"We have worked on a very stylish t-shirt with their team and I am sure teens and young adults will love it, and we hope to continue to work with them on projects in the future."

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