The hype for the second St Trinian's film is already starting to build, and Rocket Licensing will be looking to use this to its advantage has it begins to sign up licensees.
A select group of people from the licensing industry - including Licensing.biz - were recently taken on a set visit to Ealing Studios, where the film is being shot. With production now finished, the movie is due to hit cinemas on December 18th.
Rocket is representing Ealing Studios and Entertainment Film Distributors for the series of new movies based on the Ronald Searle classic cartoons. The second film - St Trinian's II: The Legend of Fritton's Gold - stars Rupert Everett, Colin Firth, David Tennant and Sarah Harding.
Rubie's has already signed on for dress-up, while Image-In Jewels will be producing jewellery. Other categories being targeted include apparel, footwear, accessories, health and beauty, homeware, gift and stationery.