Rocket licensing’s new recruit joins at a time of growing activity for the company and underline the continuing expansion of the firm’s business and client base.
Baiocchi will assist in all sales and marketing activities and develop and build the portfolio, which includes Atari, The Dangerous Book for Boys, The Daring Book for Girls, the MGM and a number of HBO brands.
Baiocchi joins from Warner Bros Entertainment Italy, where she followed up a Masters degree in Marketing Management at Milan’s Bocconi University with an internship in the consumer products division.
During her stint at Warner, Baiocchi acted as licensing assistant with the category manager team with a focus on apparel, accessories, houseware and domestic and automotive categories. She also assisted the director of agents and developing markets.
Baiocchi said: “My internship at Warner Bros was a great introduction to the world of licensing and I could not have asked for a better start to my career than being taken on by Rocket. It is a real privilege to work for such a well-regarded and dynamic company.”
Rob Wijeratna, joint MD of Rocket added: “At a time when Rocket’s progress in the licensing world reflects its name, we were looking for someone with enthusiasm, energy, ability and intelligence to help take Rocket even further.
“Michela has all these qualities and most importantly of all, shares Rocket’s excitement in exploring the possibilities of the rapidly changing media environment. We are delighted to welcome her to Rocket Licensing.”