Rocket kick starts RoboCop UK licensing campaign

Film is looking to spark licensing activity in categories including toys, games, apparel, accessories and novelties.
Publish date:
Social count:

Rocket Licensing has launched the UK licensing campaign for RoboCop.

The film is looking to spark licensing activity in categories including toys, games, apparel, accessories, collectibles, dress-up, interactive, publishing, posters, and gifts and novelties.

The campaign will also include classic posters, aimed at the strong market for fans of the original film.

'Thanks to its leading character, its stunning imagery, and the many amazing machines and gadgets specially designed for the film, RoboCop will be the inspiration for a popular consumer products strategy across two demographics: boys from 10 upwards, and males from 18-35' read a statement from Rocket.

The film opens in the UK today with movie tie-in products joining a range of classic products already appearing in stores throughout Q1 2014.

“RoboCop has remained an iconic figure since the first film's release," said Charlie Donaldson, joint managing director, Rocket Licensing.

"Now, with its stunning modern digital effects, amazing technology, and brilliant cast, we truly have a RoboCop for the 21st century - and one with enormous licensing potential.”


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.