Rocket Licensing has been chosen to licence pre-school drawing series, Get Squiggling, and is already eyeing up a number of categories.
Get Squiggling is produced by the creator of Big Cook, Little Cook and is a blend of interactive drawing, classic storytelling and songs. It is currently airing on Cbeebies and BBC2, recently being recommissioned for a further 25 episodes. It can be seen in 90 territories worldwide.
Rocket is now looking at categories including publishing, cards, apparel and toys, with a special emphasis on creative play.
"We are thrilled to represent Get Squiggling, a beautifully produced, truly unique show with a terrific broadcast platform and with enormous potential to develop into a range of exciting product," said Charlie Donaldson, joint MD at Rocket.