Rocket Licensing has seen ‘accelerated growth’ in the number of UK licensees signing for the eagerly awaited Ghostbusters property.
With just over eight months until the release of the rebooted Ghostbusters movie in July 2016, the licensing campaign is picking up ‘extraordinary momentum’ that now sees 23 partners on board.
The latest companies to get on board with Ghstbusters include Centum Books for publishing, Brand Alliance for t-shirts and sweatshirts, BC International and Poetic Gem for nightwear, underwear and loungewear, Danilo for calendars, Branded Distribution for 3D lights, Hancocks and Kinnerton for confectionery and Finsbury Foods for cakes.
The new signings join a portfolio of partners that already covers the likes of plush, gifts, skateboards, toys from Mattel and dress up items from Rubie’s.
Having first hit screens in 1984, Ghostbusters has built up a strong following of fans over the decades.
Hitting screens more than 30 years later, the re-booted movie will star Kristen Wig, Melissa McCarthy, Kate McKinnon and Leslie Jones.
“The confirmed signing of a big roster of best in-class licensees well before the end of 2015 shows the extraordinary momentum behind a brand that is as popular today as it was over 30 years ago,” said Rob Wijeratna, joint managing director, Rocket Licensing.
“It’s about to enjoy an even higher profile as the great new Sony film comes to screens worldwide.”