Rocket Licensing snaps up Teen Wolf - Licensing.biz

Rocket Licensing snaps up Teen Wolf

Firm becomes UK agent for new MTV/MGM co-production.
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Rocket Licensing has added the hotly tipped new MTV/MGM show, Teen Wolf, to its portfolio.

The new hour-long, 12 episode series will debut in the US on June 5th, and on MTV in the UK on July 7th.

A number of key categories are expected to be available at retail soon after the first episodes have aired. The first phase of the campaign will focus on apparel, accessories and stationery, with the aim of bringing a select range of licensed products to market in time for Christmas.

"We are delighted to be working with Rocket on such an exciting licensing campaign," said Tricia Samuels, executive director worldwide licensing, consumer products, MGM. "A great storyline, cast and state of the art effects have come together in a television event that will have an enormous appeal for a wide audience."

Rob Wijeratna, joint MD of Rocket, added: "The timing of this series of perfect. Both viewers and licensees have been waiting for a smart, scary and sexy new series that takes the horror and romance genre to a new level. The teen and tween market is sure to love the new Teen Wolf brand."

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