Rocket Licensing has announced its 2013 plans for The Cat in the Hat.
Promotional goings-on includes the availability of 1.2 Dr Seuss books and activity packs on Emirates flights from October 2012 until June 2013, while Waterstones will be unveiling Dr Seuss-themed decor when it refits stores this year.
At retail, Manhattan Toys' range of Dr Seuss baby accessories will be expanded, as will Watermelon's Dr Seuss children's apparel at Marks and Spencer.
Product from new apparel licensees will also be launched this year, including Cat in the Hat t-shirts from Blues clothing and a dress-up range from VMC.
Charlie Donaldson, Joint Managing Director of Rocket Licensing, says: “The high level of awareness and affection that adults and children have for this timeless, always on-trend character makes him ideal for a wide range of categories. 2013 promises to be a very busy year for The Cat in the Hat, for Dr. Seuss Enterprises and for Rocket.”