The 2007 screen return of St Trinian’s, was a hit in more ways than one. It made $25 million at the UK box office – putting it in the top five highest grossing British independent films of all time – and showed the potential of St Trinian’s as a brand.
And St Trinian’s is again set to take the country by storm as producer Fragile Films confirms a new movie, St Trinian’s II: The Legend of Fritton’s Gold, is now in production. Filmed at Ealing Studios and distributed in the UK by Entertainment Film Distributors, it is due for release in December this year.
As filming on the second movie in the St Trinian’s franchise goes into production, Rocket Licensing has been retained to represent licensing for the franchise.
With two movies and the classic Ronald Searle illustrations as inspiration, Rocket can draw on a continuing legacy of brand values that have even greater relevance today than when they first hit the silver screen.
The obvious initial opportunities include apparel, accessories, personal care and paper and stationery. However, Rocket is also looking at a wide range of categories, including mobile phone and PC accessories, toys, gifts, food, and footwear.
Charlie Donaldson, joint managing director of Rocket Licensing, said: “As a brand St Trinian’s lends itself perfectly to unique, quirky, irreverent and stylish product.
"The popularity of the first movie and the enormous public and media interest in the new film will support and enhance the effective, exciting and innovative licensing programme that we are already building. We are very excited about this opportunity.”
James Spring, MD of Ealing Studios and Fragile Films added: “The appeal of St Trinian’s is thanks to its cheeky, cool and rebellious qualities and these are all attributes that really click with today’s teen and youth audiences therefore expanding the franchise into the consumer product market at this time feels like a very natural evolution for the brand.”