Rocket Licensing is managing the UK and Ireland licensing campaign for Sony Pictures' Ghostbusters reboot.
The film will hit screens in July 2016 with an all-female team in Kristen Wiig, Melissa McCarthy, Kate McKinnon and Leslie Jones.
The campaign for Ghostbusters 2016 has already signed Mattel as global master toy licensee.
For the first phase of the UK licensing campaign, Rocket is targeting publishing, apparel, nightwear, underwear, social stationery, stationery, confectionery, gifts and homeware.
“Of the top film events of the coming year this is possibly the one that has the highest levels of awareness and anticipation - from both filmgoers and the licensing community," said Mark Caplan, SVP, global consumer products, Sony Pictures Entertainment.
"We’re looking forward enormously to bringing the new Ghostbusters to a waiting world and delighted that Rocket, with its excellent work on the Classic brand, will be building the licensing campaign for the new brand in the UK and Ireland.”
Rob Wijeratna, joint managing director at Rocket Licensing added: “There was enormous interest in the new Ghostbusters from the moment the film was announced and today, still a year from release, the momentum is building strongly.
"With an incredible early response from licensing and retail, we’re expecting to make a number of announcements well before the end of the year and a very busy 2016.”
Ghostbusters will be centre stage at Rocket Licensing's stand (G005) at BLE.