Roy Lowe and Sons has collaborated with high fashion retailer ASOS on a new line of licensed men's and ladies socks.
Predominantly targeted at customers in their 20s, the firm believes that the variety of designs will also appeal to a broader market.
All licensed options have been manufactured at the Nottinghamshire-based Sock Mine, with ASOS.com happy to support the firm's UK manufacturing division.
Roy Lowe and Sons commented: "ASOS.com have created an exciting range of both men's and ladies licensed socks which complements their current fashion-led range.
"The range consists of both knitted and printed socks. This has enabled us to introduce a wide range of vibrant colours, eclectic designs and of course fun, which licensed socks should always be."