After the success of their bike ride to The Licensing Award dinner in 2010, the Lowe boys are once again planning on taking an alternative method of transport to reach this year's event, all in aid of The Light Fund.
Martin Lowe, Richard Radford and Dean Greasley will be walking the 160+ miles to the event, which is being held on September 11th at the Grosvenor House Hotel, London.
The trio will leave their offices in North Nottinghamshire on Thursday September 6th, with the aim being to arrive at the Park Lane hotel in time for the event the following Tuesday.
As usual, all funds raised will go to industry charity the Light Fund, and the boys will obviously be hoping for sponsorship. However, there's also a twist.
This year, rather than giving a donation, the boys are asking for industry execs to get themselves sponsored (advisory £50+) and join them for a mile, an hour, a half day, a full day or even the whole route.
For further details, contact Richard Radford by clicking here.
You can follow the boys training progress on their Twitter feed - @thesockmine - and visit their Just Giving page to donate cash by simply clicking here.
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