Following on from its 50 Stones on a Bike challenge - which saw them raise over £4,000 for charity - the boys from Roy Lowe have revealed their latest fundraising scheme, and are again asking for the backing of the industry.
The Light Fund Big Trade Up Challenge will see the trio attempt to 'trade up' a single light bulb for a desirable item which will be auctioned or sold at The Licensing Awards on Tuesday September 13th. All proceeds will go to the Light Fund.
Based on the real life story of Kyle MacDonald, who successfully traded one red paper clip for a house, the only criterai is that each item traded must be bigger and better than the last.
"Without wanting to pile too much pressure on ourselves, we've said - or rather Martin has said - that if we don't get a car involved somewhere along the line, then we've failed. So, no pressure at all then," said Richard Radford. "To make this challenge a success we need to get as many people involved as possible, and not just the usual suspects within the licensing game.
"We want to try and get everybody's friends and colleagues involved, as the more interest we can generate then the more chance we have of trading up to something that will raise lots of cash for The Light Fund.
"I'm sure there's going to be some interesting and possibly obscure trades going on."
If you're interested in becoming involved, contact Richard on 07970 548363, email him by clicking here or tweet @50stoneandabulb.