As we've come to expect from the boys at sock licensee Roy Lowe & Sons, it wouldn't be a trade show without another rather special suit.
And for that suit to be the subject of some fundraising activity for the Light Fund. This year, execs were asked to guess the number of sequins on the Lowe boys' suits (pictured).
Usual rules applied - it was $30 a go, with the winner taking $300 and the rest going to the industry charity.
Guesses ranged from one to 4.5 million, but Simon Foulkes from Rainbow Productions was less than a hundred away from the answer of 119,765. Foulkes donated the money to another charity which is raising money to try and get a cancer hospice up and running in Coleville, Leicestershire.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.