With odd socks becoming a new fashion trend, Roy Lowe & Sons is teaming with Bulldog for collectable Shopkins socks.
Fans can collect their favourite Shopkins characters and mix-and-match the socks they wear.
The essentials department at Tesco found space for a collectable FSDU in 250 stores for the socks. Each FSDU contains blind bags containing a collectible Shopkins character sock and a sticker sheet.
"We always look for product innovation from our master sock licensee," said Bulldog's Rob Corney.
"Roy Lowe and Sons have not failed us here - the product is fun and fashionable, a perfect complement to the Shopkins product range."