RSPCA and Scholastic team for children's book series

Fiction, non-fiction, sticker books and annuals all planned under new two-year deal.
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Animal welfare charity, the RSPCA is partnering with Scholastic Children's Books for a new publishing range.

The new two-year deal will see Scholastic release fiction, non-fiction and annuals for children aged seven and above.

The RSPCA annual will be the first title to launch - arriving this month - including true animal rescues, a day in the life of a vet, posters, puzzles and games.

January 2013 will see the start of the roll out of a series of stories based on real-life animal rescues - Little Lost Hedgehog, Puppy Gets Stuck and Lamb All Alone.

Each story features fictional characters, but tells the true story of the RSPCA's involvement in an animal rescue. Further titles will publish each season.

March 2013 will see the arrival of a series of sticker books featuring wildlife, pet and farm babies, while January 2014 will see the non-fiction strand begin with All About...

The series of animal welfare books will give children advice and information on caring for cats and kittens, dogs, puppies, horses, ponies, rabbits and other small pets.

Scholastic will donate a minimum of 15p to the RSPCA from every book sold.

"Scholastic's aim from the outset was to produce a series of books that educate and entertain in a way that is entirely appropriate to the age group of readers," said Cathy Snow, licensing manager at the RSPCA. "We are delighted with the results - and we think young readers will be too."

Hilary Murray Hill, MD of Scholastic Children's Books, added: "We know children are passionate about animals. Our books are designed to enhance young readers' appreciation of them and to support responsible pet ownership."

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