Saban Brands has appointed Nottingham Forest as the licensing, merchandising and promotion agent in Iberia for the globally popular Paul Frank Industries.
Under the new partnership, Nottingham Forest will collaborate with Saban Brands to implement a licensing strategy that includes the development and promotion of fashion and lifestyle products for fans of all ages.
Acquired by Saban Brands in 2010, Paul Frank Industries was born in 1995 out of Paul Frank’s garage in Southern California. Known for its cast of characters, including Julius the Monkey, Paul frank Industries has a global following.
“We look forward to partnering with L&M experts Nottingham Forest to continue to grow the global Paul Frank brand in Iberia,” said Stan Wan, lifestyle managing director at Saban Brands.
Laura Garcia Ortega, commercial director at Nottingham Forest, added: “We are delighted to start partnering with Saban Brands on the licensing strategy for the iconic Paul Frank brand.
“It is our favourite lifestyle brand ever and we are confident local partners would share our taste and we will have Paul Frank fancy products very soon in Spain and Portugal.”
Nottingham Forest was recently named Saban Brands’ licensing and merchandise partner in Iberia for the global, 25 year franchise, Power Rangers.