Sales boost for Allsorts' Yoga Cats and Dogs - Licensing.biz

Sales boost for Allsorts' Yoga Cats and Dogs

Luxury yoga and loungewear from Wellicious performing strongly at retail.
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The Yoga Cats and Dogs brand is continuing to put in a strong showing at retail, with a range of luxury yoga and loungewear currently notching up impressive sales.

The line is produced by eco-friendly label Wellicious, which is based in Notting Hill, London. It is being sold through the firm's boutique, online and in Harrods.

"We love the Yoga Dog t-shirt and scarf; it fits so beautifully in the Wellicious spring/summer '12 collection." said owner Heike Schnell.

Allsorts' John McInnerny added: "We are thrilled to see this wonderfully humorous and endearing concept continue to broaden its reach into totally synergistic and appropriate product areas. The products created by Wellicious are, we believe, a first for licensed yoga wear, of which we are very proud."

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