Carte Blanche Group has welcomed experienced licensing industry exec Samantha Kelly to its team as head of licensing.
Kelly (pictured) has held senior roles at BBC Worldwide, Dreamworks and Target Entertainment Group among others. Most recently, Kelly worked at Coca-Cola, managing its Olympic and Paralympic Games licensing merchandise and retail operation.
The interim role at Carte Blanche will see Kelly manage the day to day sales and retail business, as well as further develop the long-term licensing strategies for Me to You, Tatty Teddy & My Blue Nose Friends and Tiny Tatty Teddy brands.
"I am thrilled to be joining Carte Blanch Group at this exciting time, and look forward to working with the team to build the business even further," said Kelly.
In addition, the firm's director of international sales, Marc Dubery, will also take on responsiblity for international licensing.
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