Sanrio and BBC Worldwide partner on Mr Men and Doctor Who mash-up

Will Hartnell, Tom Baker, Matt Smith and Peter Capaldi have each been immortalised in Mr Men form thanks to a new book collection from Adam Hargreaves.
Publish date:
Social count:
0 0drmen.png

A Doctor Who and Mr Men mash up has finally arrived.

Sanrio Global Ltd has teamed with BBC Worldwide to bring the famed Time Lord hurtling into The World of Hargreaves.

The new partnership sees Sanrio bring a cast of Doctor Who characters to life in the distinctive story-telling and illustrative style of Mr Men and Little Miss creator, Roger Hargreaves.

Four new books including Dr. First, Dr. Fourth, Dr. Eleventh and Dr. Twelfth will be launched courtesy of Penguin Young Readers Group n spring 2017.

Jan Paterson, head of book and audio publishing, BBC Worldwide UK, said: “We are thrilled to be teaming up with Sanrio on this fantastic project and think fans will love these creative incarnations of the Doctor reimagined in the Hargreaves style.

“We are always looking for innovative ways to engage our fans so this is the perfect partnership for us.”

Alastair McHarrie, licensing director, Sanrio Global Ltd, added: “There is a wealth of unofficial fan-created content online.

“We wanted to give something back to these supporters so we have created the first official Hargreaves mash-up. Who better to partner with than another classic British property, Doctor Who. We couldn’t be more excited.”


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.