Sanrio appoints RIO

New agent comes on board in Russia and CIS countries.
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RIO Licensing has become the new agent for Sanrio in Russia and CIS countries.

The firm will be handling flagship brand Hello Kitty, as well as Chococat, My Melody, Badtz-Maru, Kuromi, Keroppi, Charmmykitty and Pochacco.

"Hello Kitty enjoys wide popularity in Russia at the moment," said Roman Fedotov, RIO MD. "But there is certainly a lack of Hello Kitty products on the Russian market. Most of the Hello Kitty consumer goods being sold in the country are produced abroad.

"For 2011-2012 we have great plans to introduce a wide range of products from local licensees."


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