Sanrio's UK licensing agent, Fluid World has confirmed that Hed Kandi DJ Jim Breese will be proving the music in the Sanrio Lounge area at tomorrow night's Licensing Awards.
The performance at the Lancaster London celebrates the launch of the limited edition album, Hed Kandi and Hello Kitty presents Nu Disco, which releases on October 25th. Click here for the full story.
Fluid World's partnership with the Licensing Awards includes sponsorship of the casino, which will offer Hello Kitty prizes for the first, second and third winners, plus a branded lounge area where guests can relax after the ceremony.
Table service will be provided by waitresses dressed in Hello Kitty clothing and bar staff in the Westbourne Suite will be wearing t-shirts featuring the six new Sanrio characters now available for licensing.
New character images and Sanrio's 50th anniversary celebration artwork will be projected within the area, with free product samples available.