Sanrio has extended its existing global partnership with Links of London.
Building on the initial lines of children's jewellery and gifting, Links of London will expand its lines further into the world of Mr Men and Little Miss.
It will produce new enamel ranges, plus a tween and teen jewellery collection and baby gifting line to launch in 2013.
Additionally, Links of London will support the lines with extensive marketing programmes including advertorials, in-store events and dedicated windows.
A spokesperson for the chain said: "Storytelling is at the heart of our brand. We design exquisite jewellery to celebrate special memories and milestones. We are proud to collaborate with Mr Men and Little Miss and turn these beloved characters into keepsakes and jewellery for children."
Lisa Macdonald, VP at Mr Men Limited, added: "We are thrilled to expand our collaboration with Links of London. Their highly collectable and colourful lines capture the essence of Mr Men and Little Miss perfectly."
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