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Sanrio extends VTech's Hello Kitty deal - Licensing.biz

Sanrio extends VTech's Hello Kitty deal

New agreement for electronic learning products secured.
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VTech has agreed a two year extension to its current Hello Kitty licence.

VTech Baby will continue its line of Hello Kitty products and the Sanrio character will now star on VTech's pre-school electronic learning platforms as part of the new deal.

To read the full story on sister site, ToyNews Online, click here.

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