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Sanrio in for Mr Men? - Licensing.biz

Sanrio in for Mr Men?

The Guardian reports that Hello Kitty owner is close to acquiring brand from Chorion.
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Chorion is near to finalising a sale of the Mr Men and Little Miss property to Sanrio, according to The Guardian.

The paper has reported that Chorion is understood to be in the final stages of agreeing a deal with the owner of Hello Kitty.

It is not known how much the potential deal is worth - however Sky News has put the price tage at 'tens of millions of pounds'.

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