Sanrio has teamed with Haven Licensing to launch a new collection of high fashion lines created by renowned designer, Leroy Nguyen.
The capsule collection comprises of five pieces, including sweat tops, dresses and separates, featuring Nguyen’s trademark styling and a new unique take on the Hello Kitty brand.
“I wanted to present Hello Kitty in a different light, away from her wonderful candy pink glory,” said Nguyen, the designer recently named as one of Forbes’ 5 under 30 fashion designers ‘you need to know’.
“With this in mind, I focused on the idea of strength. Strength found within the Hello Kitty characters, but also strength invoked from being part of the Hello Kitty gang.
“This mindset married well with my own sense of design, which always revolves around the idea of feminine strength and youthful maturity.”
Tom Punch, managing director of Haven Licensing, added: “Nguyen has brought a truly unique and original look to the Hello Kitty brand.
“It is so far from what we have seen done with this character in the past, and the collection sends us a message to the global stage about both the Hello Kitty and Leroy Nguyen brands, as well as about Australia’s emerging designers and what they are capable of.”