Sanrio partners with Ugg Since 1974 for Hello Kitty boots

Deal marks Sanrio's first ever worldwide collaboration with an Australian brand.
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Sanrio is collaborating with Australia'ss Ugg Since 1974 to launch an exclusive collection of Hello Kitty boots.

Both brands celebrated their 40th anniversaries this year and the first collection of Hello Kitty boots will launch later this month.

The range, designed for women and children, contrasts the Ugg Since 1974 style with four signature Hello Kitty designs.

"For our joint 40th anniversary year, we feel that we've found the perfect fit of our globally savvy and fashionable Hello Kitty with the iconic Ugg boots to launch on our first ever worldwide collaboration with an Australian brand," said Sandrine De Raspide from Sanrio.

The Hello Kitty x Ugg Since 1974 collection will be available in all Ugg Since 1974 stores and online at


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