Sanrio has added a brace of new licensees in the stationery and greetings categories for Mr Men & Little Miss.
Blueprint Collections will produce kids fashion and school bags, as well as a host of back to school and everyday stationery items.
Meanwhile, Gemma International will create a collection of greetings cards, gift wrap, gift bags and party paperware. The range will include party invites, gift packaging, bunting and party favours.
Products will launch in spring/summer 2014, with both Blueprint and Gemma tailoring items by gender and age through use of character, product format and application.
"We are delighted to be working with Fluid on MMLM," said Helen Webster, licensing and marketing director at Blueprint. "The brand marries heritage and contemporary perfectly and has always appealed to consumers of all ages."
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