Sanrio teams with Dr Martens - Licensing.biz

Sanrio teams with Dr Martens

Characters to appear on limited edition boots and Mary Jane shoes from September.
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As part of its 50th anniversary celebrations, Sanrio is teaming up with Dr Martens for a super exclusive line of footwear featuring its characters.

The collection of Dr Martens 1460 eight-eye boots and Mary Jane strap shoes will hit stores from September 1st.

It will include five styles including the signature eight-eye boot in a specially designed print that, for the first time ever, brings many of Sanrio's characters together. Hello Kitty, Chococat and Keroppi, plus retro characters Little Twin Stars, My Melody and Patty & Jimmy will be featured.

Other styles include Mary Jane strap shoes which sport a 3D bow on them. Each of the limited editions are available with either a white with blue outsole and red bow, or black with pink outsole and pink bow.

"Dr Martens is glad to be collaborating on a 50th anniversary project with Sanrio," said Kimberly Barta, VP of marketing at Dr Martens. "Hello Kitty adds a playful side to the tough, durable and timeless 1460 boot and Dr Martens brings an edge to the beloved animated icon."

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