Sanrio has partnered with Microsoft HoloLens to develop a series of new Actiongram theme packs starring the popular Hello Kitty.
The first, launched earlier this week, features 14 Hello Kitty holograms, with further additions including the likes of Badtz-Maru, Keroppi and Pompompurin joining the line at a later date.
“The new Hello Kitty content is a fun and unique complement to our existing cas of characters and effects, which enables our creator community to pursue more immersive and interactive storytelling with the mixed reality filming techniques Actiongram offers,” said Dana Zimmerman, studio manager, Actiongram.
“We believe there’s huge potential for storytelling via mixed reality and are excited to forge forward with the next generation of creators and the passionate community of Hello Kitty fans.”
Egita Di Filippo, EMEA Digital Lead at Sanrio, added: “We are thrilled that Hello Kitty is engaging with the community of creators using Microsoft HoloLens and Actiongram.
“Mixed reality storytelling is an interesting new medium for expressing creativity which allows the many Hello Kitty fans to engage with and experience her in an entirely new way.”