The range was first launched in September 2009, and this year’s line-up has expanded from seven to nine items, and sees a 20 per cent increase in store distribution compared with last year.
Developed by Rub Hammer and Millie Kendall, and designed and manufactured by SLG Beauty, the range is designed as a high-quality, affordable gifting product for teen girls.
The new range includes the My Beauty Collective cosmetics palette, Totally Charmed nail polish collection, and Double Trouble mascara and lip gloss.
The latest retail deal is part of the continuing development of the Scarlett and Crimson brand. Other categories in development in both the US and UK include apparel, perfume, bath and body, gifting and accessories, and stationery.
Anna Hewitt, Coolabi’s head of licensing, said: “Last year’s exclusive deal with Boots, the UK’s leading pharmacy-led health and beauty retailer, was an exciting development that brought the Scarlett & Crimson brand to a wide and very receptive audience.
“We are delighted that Boots has been so enthusiastic in its backing for the brand and expect the Scarlett & Crimson cosmetics range to be an even bigger success in 2010.”
Maryann Drennan, assistant buying manager, ladies cosmetic gift, of Boots commented: “We are excited to be listing the Scarlett & Crimson range again following its great success across our stores in 2009.
“SLG Beauty has developed some excellent products that really resonate with our teen consumers and, at stocking filler prices, we are confident of having another successful Christmas period with the brand this year.”
Miles Dunkley, joint MD of SLG Beauty added: “SLG Beauty are delighted to continue working together with Boots and Coolabi on the Scarlett & Crimson range, which has resulted in an exciting collection of products, guaranteed to offer something different and exciting to today’s discerning young consumer.”