As the licensing agreements continue to grow for Scarlett & Crimson, the property has been given a boost by being named as one to watch by the Sunday Times Style magazine.
The brand, aimed at tween and young teen girls, will enjoy several product launches this year. A series of books from Simon & Schuster is planned for the US, Canada and the UK, a range of gift cosmetics and toiletries developed by Ruby & Millie will hit the UK, while a collection of limited edition women's vests will launch from fashion designer Robert Cary-Williams.
"Awareness of Scarlett & Crimson is already high in the licensing industry and now this unique property is making waves in the mainstream media," said Janet Woodward, Coolabi's head of licensing.
"The fact that the Sunday Times Style magazine has highlighted Scarlett & Crimson is a clear reflection not only of the originality of Ged Backland's concept, but also of its relevance to the interests and concerns of its target market and the world they live in.
"We're delighted that a leading style publication has been the first mainstream publication to pick up on this - but we're sure it won't be the last."