Sephora to launch Hello Kitty line - Licensing.biz

Sephora to launch Hello Kitty line

US beauty chain planning special collection featuring Sanrio character.
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Popular US-based beauty chain Sephora is teaming up with Sanrio to produce a dedicated Hello Kitty collection.

Launching in stores later this month, Hello Kitty Beauty will be backed with special launch events and in-store promotions. Items will include branded lip, eye and face palettes, as well as nail polishes, brushes and compacts.

Examiner.com also reports there will be a limited edition Swarovski crystal encrusted hand mirror and moulded Hello Kitty body shaped case with brush set.

"The Hello Kitty Beauty collection captures the true essence of Hello Kitty in a classic, fun and sophisticated way," said Janet Hsu, Sanrio's president. "The new line is the ultimate collection for Hello Kitty fans and beauty insiders alike."

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