Popular US-based beauty chain Sephora is teaming up with Sanrio to produce a dedicated Hello Kitty collection.
Launching in stores later this month, Hello Kitty Beauty will be backed with special launch events and in-store promotions. Items will include branded lip, eye and face palettes, as well as nail polishes, brushes and compacts.
Examiner.com also reports there will be a limited edition Swarovski crystal encrusted hand mirror and moulded Hello Kitty body shaped case with brush set.
"The Hello Kitty Beauty collection captures the true essence of Hello Kitty in a classic, fun and sophisticated way," said Janet Hsu, Sanrio's president. "The new line is the ultimate collection for Hello Kitty fans and beauty insiders alike."