Animal welfare charity, the RSPCA has signed up another partner to its licensing drive.
Sert-MST is now on board and - through its recently launched Petbase arm - will be launching a range of branded feed and accessories for wild animals and birds, along with a line of hay, straw, woodshaving, sawdust and soft woodchip-based bedding for small animals.
The first products in the range will launch in January 2012, with the entire range available at retail by the end of the first quarter.
"Sert-MST has agreed to work with the Society to ensure that all of the products listed on this and any future licence agreement, are manufactured for animal-loving consumers who really care about the welfare of animals, whether farm, wild or domestic pets," said Cathy Snow, trading manager at the RSPCA. "We believe that this will add a unique selling point to the products developed."
Sabir Tayub, MD of Sert-MST, added: "I am delighted that my company can make a major contribution to animal welfare."