Signature launches We Love Sylvanian Families magazine - Licensing.biz

Signature launches We Love Sylvanian Families magazine

Epoch’s flagship brand Sylvanian Families is to feature in its own one-off magazine to coincide with the launch of its Christmas marketing campaigns.
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Signature Publishing has partnered with Epoch Toys for a new magazine based on its flagship toy property, in the form of We Love Sylvanian Families.

Coinciding with the launch of the brand's Christmas campaign, the one-off magazine will go on sale on October 13th and is packed with 36 pages of Sylvanian Families features including puzzles, competitions, colouring in and stories, as well as two exclusive gifts – a five-piece stationery set and a branded keyring.

The magazine will be on shelf throughout the key Christmas period, until December 12th.

“The We Love Sylvanian Families magazine is an important part of our Christmas marketing strategy and we’re delighted to have worked with Signature on it," said Yuki Otsuka, marketing manager at EPOCH. "The games and stories in the magazine are a great way for new fans to be introduced to Sylvanian Families and for existing fans to engage with the brand in a fresh, exciting way.”

“We are thrilled to be given the opportunity to publish a special issue of We Love Sylvanian Families,” enthused Chee-Mann Chan, publishing director at Signature Publishing. “It has been a pleasure to work hand in hand with EPOCH to bring the much-loved characters to life through every page. This together with the amazing branded gifts is sure to make it a great success!”

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