Silver Moon shines on Playboy - Licensing.biz

Silver Moon shines on Playboy

Line of fine, costume and body jewellery to launch in US and Canada.
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Playboy Enterprises has sealed an exclusive deal with fashion and fine jewellery specialist Silver Moon Creations.

The company will now create a range of fine, costume and body jewellery for the US and Canada, launching in spring 2010.

The collection will include necklaces, pendants, earrings and rings, with prices ranging from $12.99 up to $299.99.

"Silver Moon is a jewellery industry leader with a broad range of distribution capabilities, so we are excited to partner with them to create a new line of jewellery," said Adrianna Chinnici, VP of licensing at Playboy Enterprises.

Greg Wolfenden, CEO from Silver Moon, added: "Playboy is a great partner for a jewellery line, not only because of its popularity and mass appeal, but also because the brand is synonymous with glamour and the good life. We are thrilled to be working with Playboy."

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