Simba Smoby Toys UK has appointed Alex Kovacevic as its new Marketing and Licensing Manager.
Kovacevic has previously worked at toy suppliers such as Goldfish & Bison, Re:creation and Hy-Pro.
A statement read: "As one of Europe’s leading manufacturers of licensed products, this appointment will be the first of an ongoing build-up of brand-focused talent within the business that will allow the company to offer even better value for brand owners and licensors within the UK."
Richard Belford, Simba Smoby Sales Manager, said: "Alex has a wealth of toy Industry experience and it’s great to have him on board as we continue to grow the company’s proprietary brands and expand our licensed product range."
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