Simba Smoby Toys UK hires licensing manager

Experienced toy industry exec Alex Kovacevic joins firm.
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Simba Smoby Toys UK has appointed Alex Kovacevic as its new Marketing and Licensing Manager. 

Kovacevic has previously worked at toy suppliers such as Goldfish & Bison, Re:creation and Hy-Pro.

A statement read: "As one of Europe’s leading manufacturers of licensed products, this appointment will be the first of an ongoing build-up of brand-focused talent within the business that will allow the company to offer even better value for brand owners and licensors within the UK."

Richard Belford, Simba Smoby Sales Manager, said: "Alex has a wealth of toy Industry experience and it’s great to have him on board as we continue to grow the company’s proprietary brands and expand our licensed product range."

Read the full story on ToyNews.

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