The licensing programme for doll brand Sindy is continuing to build, with Bulldog bringing on board Poetic Gem for a new apparel line.
The new deal comes hot on the heels of Diablo Skinz signing up to produce a range of Sindy-branded skins for mobile phones, laptops and tablets.
Bulldog is now looking to add to the programme further, targeting sectors that tie in with Sindy's position in the fashion world, such as perfume, accessories, jewellery and footwear.
"To have signed an apparel deal for a brand that has such a significant position in the fashion sector is the perfect licensing debut for Sindy," said Rob Corney, Bulldog MD. "With Diablo Skinz also coming on board this represents the beginning of what will be a significant programme."