A host of officially licensed Sindy greeting cards is set to arrive in UK retailers, Bulldog Licensing has confirmed.
The cards were recently launched at the Progressive Greetings Live event ‘to great acclaim’.
The new range of cards from The Art Group will be accompanied by wrap, tags, notepaper and postcards. Bulldog says all the products focus on Sindy’s vintage appeal and style which has been around since the British doll first launched in 1963.
Other products in the Sindy programme include apparel from Poetic Gem, handbags from Helen Rochfort, and a range of Sindy-branded skins for mobile phones, laptops and tablets, courtesy of Diablo Skinz.
Bulldog is also targeting sectors such as perfume, accessories, jewellery and footwear, with licenses as far afield as Eastern Europe, the US and Australia.
“The Art Group has used the wealth of Sindy assets available to produce a really spectacular and stylish greetings range,” said Bulldog MD Rob Corney. “It is certain to have huge appeal at retail and will add to the buzz surrounding what is a very hot brand at present.”
Sindy will celebrate its 50thh anniversary next year, and a marketing campaign is due to start from this autumn and grow into 2013.
Over 150 million dolls have been sold worldwide to date.
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