Rocket Licensing is bringing skateboarding lifestyle brand Skatelab to the UK, and has already identified a number of key licensing categories.
Appointed as the UK agent for the property by The Hub, Rocket is eyeing a range of apparel including tees, sweats, hoodies, leisure pants, jackets, shorts, knitwear, underwear, headwear, footwear and socks.
Accessories such as belts, wallets, sunglasses, bags, sweatbands and wristbands will also be targeted.
Once established, Rocket will be looking for opportunities in a wider range of categories including food, drink, gifts, music compilations, home textiles, mobile phone, computer and video game accessories.
"This is growing into a dominant mass market brand in the US, with a style and look that millions of kids know and love," explained Rob Wijeratna, joint MD at Rocket. "With skateboarding continuing its rapid rise in the UK market, the time has never been better for a brand like this that reflects the street lifestyle."