Sky One appoints Start Licensing

The UK firm will represent two important series in Sky One's schedule.
Publish date:

Start Licensing will represent the new game show Are You Smarter Than a Ten Year Old? and the popular science programme, Brainiac.

The new game show has experienced success in the US and has already received expressions of interest from licensees.

Meanwhile, Brainiac products are in development are expected to hit shelves intime for Christmas.

Start Licensing's Ian Downs said: "Both Brainiac and Are You Smarter Than a Ten Year Old? provide licensees and retailers with strong licensing opportunities. both concepts are proven and are distinctive brands".

"Sky One are fully behind this move into licensing and we hope to be able to offer partners promotional support through Sky's media platforms," Downs said.


ian downes

Downes to Earth: The rise and rise of Ian Downes and Start Licensing

He's a multi-award winning licensing industry mainstay and one of the nicest blokes it's ever produced. For Start Licensing, business is booming with the likes of The Beano, Claude and TV's Nadiya Hussain continuing to roll out impressive licensing programmes. So it seems the right time for Ian Downes to take a look at industry consultancy.

Featured Jobs

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019