Smiley adds HOM to apparel push

New men's range to launch for the spring/summer 2012 season.
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High-end menswear brand, HOM, has partnered with the Smiley Company.

The two firms will be working on spring/summer collection for 2012, following the success of their earlier collaboration with HOM's sister brand e.Go in 2009.

HOM will create a capsule collection with the Smiley brand including boxers, briefs, pyjamas, socks and swimming shorts for men.

"It was a great experience to join e.Go with the Smiley brand to deliver a positive message and happy experience during troubled times to our consumers," said a HOM spokesperson.

Nicolas Loufrani, Smiley CEO, added: "I am very pleased to partner with a terrific brand like HOM and I am very excited to launch this super stylish men's range in time for the SS12 season."

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