Smiley adds sales and brand director

Steven Ballard to head up sales for newly created fashion division.
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The Smiley Company has set up a new fashion division, hiring a specialist international sales and brand director to head it up.

Steven Ballard (pictured) has experience in both fashion sales and distribution in the UK and Europe with brands such as Playboy, Pash and Pucca.

The new division has been set up as a response to the increased fashion business Smiley has been doing over the past year since taking full control of its collections.

"We are very happy to have an experienced English sales director who will build a new strong presence for us in the UK market at this very exciting time for the company," commented Nicolas Loufrani, CEO of The Smiley Company.

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