Smiley and Pretty Green partner for festival apparel

The partnership falls as part of a special program of collaborations that Smiley has planned to celebrate its 45th anniversary.
Author:
Publish date:
Social count:
0
Screen Shot 2017-05-08 at 10.45.56.png

The Smiley Company has announced a new apparel collaboration with Pretty Green, inspired by the UK's music festival scene.

This limited edition collection will launch through selected Pretty Green distribution channels this May 2017, just in time for the festival season, and will feature nylon kagools and a mid-length trademark parka. As well as a selection of tees and polos all utilising Pretty Green’s distinctive paisley pattern with all over Smiley’s interspersed. The range is pulled together with embroidered bouclé Smiley patches and is only available in Smiley’s distinctive black and yellow colour palette.

“This is a great collaboration to celebrate our 45th anniversary," said Nicolas Loufrani, CEO of Smiley.

"Showcasing Smiley’s deep roots in music and the festival scene, whilst creating yet another amazing upscale fashion collaboration, which continues to be so central to the evolution of our apparel program. Smiley continues to bridge the gap between fashion and music worlds.”

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.