Smiley and Unilever spread happiness with Carrefour promotion - Licensing.biz

Smiley and Unilever spread happiness with Carrefour promotion

The promotion launched in 45 Carrefour Hypermakets and 450 Carrefour Market stores across Europe.
Author:
Publish date:
Social count:
0
Screen Shot 2017-12-07 at 11.18.55.png

Smiley has teamed up with Unilever to create a new retail promotion that has seen 100,000 SmileyWorldmug sets distributed to shoppers at Carrefour locations across Europe in a two week period.

The promotion rewarded customers who spent over €15 across the range of Unilever products with a special SmileyWorld gift. Featuring a specially designed giveaway set of 2 Smiley mugs, the promotion launched in 45 Carrefour Hypermakets and 450 Carrefour Market stores across Europe. 

The loyalty promotion was created in partnership with European promotional agency Xpect and spanned a two-week period. It was activated at retail with an in-store POS campaign featuring posters, banderoles, top-card displays, cubes and pallet corners.

“We are thrilled to have partnered with Unilever for this Carrefour loyalty program which rewarded their customers with the gift of happiness in the form of bespoke Smiley mugs," said Lori Heiss-Tiplady, VP of brand strategy at The Smiley Company.

"The success of the cross-sell promotion illustrates the perfect fit between the world’s happiest brand, SmileyWorld, and Unilever’s range of products which help families create a happy home.”

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.