Smiley apparel range on the way from Poetic Gem

Range will adult apparel, as well as tote bags and flip-flops.
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Licensed apparel specialist Poeticgem has signed a deal with Smiley to create a range based on the world-famous black and yellow logo.

Poeticgem will be tapping into Smiley's popularity with an apparel range that will see the iconic logo appear on a wide range of adult apparel, as well as tote bags and flip-flops.

“We are very excited about this link up with one of the world’s most recognisable icons,” said Elliott Matthews of Poeticgem.

“Working with Smiley gives us a fantastic image to play with and our design team are hard at work on a range that will put a smile on everyone’s face.”

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