Smiley Company expands Lannoo deal

Growth in back to school and stationery markets sees firms renew agreement.
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The Smiley Company has renewed its partnership with back to school and stationery specialist Lannoo.

Each new range will be based on the looks and design from the SmileyWorld universe, with items including notebooks, exercise books and a selection of pens, rulers, labels, sharpeners and rubbers.

Part of the proceeds of the products will go to charity through the SmileyWorld Association, which was formed in 2005.

"We've taken great pride in sending children to school with a smile - and it is for this reason our back to school and stationery products are so successful," said Smiley Company CEO, Nicolas Loufrani. "We've always enjoyed working with Lannoo, who's own positive outlook on life and expertise in this market ensure the synergies of our fantastic companies."

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