Smiley Company unveils new website

New brand identities explained; ecommerce facility running by spring 2011.
Publish date:
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The Smiley Company will launch its new website this month, bringing all four of its existing URLs under one banner portal.

The website - which can be found by clicking here - has been developed and designed by UK web agency, Underdog.

The site will aim to help consumers understand and identify the firm's different labels - it previously had four different URLs which have been merged into the main website. Each URL will, however, continue to be promoted individually on hang tags and in marketing materials.

"We have invested over one million Euros in marketing to reposition our brands and become a major lifestyle player," said Nicolas Loufrani, CEO of The Smiley Company.

An ecommerce facility will launch on the site by spring 2011.


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